The Advertising Concept Book: Advertising Concept Book 豆 9.3分

资源最后更新于 2020-08-23 08:09:44

作者：Pete Barry

出版社：Thames & Hudson; Third edition (July 26, 2016)

出版日期：2008-01

ISBN：9780500287385

文件格式： pdf

标签： 广告 Advertising 设计 品牌 concept design_thinking Design 英文

简介· · · · · ·

How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.