Behavioral Finance: The Second Generation 豆 0.0分

资源最后更新于 2020-08-23 16:26:03

作者：Meir Statman

出版社：CFA Institute Research Foundation

出版日期：2019-01

ISBN：9781944960858

文件格式： pdf

标签： 行为经济学 经济学

简介· · · · · ·

Behavioral finance presented in this book is the second-generation of behavioral finance. The first generation, starting in the early 1980s, largely accepted standard finance’s notion of people’s wants as “rational” wants—restricted to the utilitarian benefits of high returns and low risk. That first generation commonly described people as “irrational”—succumbing to cognitive a...