Copywriting: Successful Writing for Design, Advertising, and Marketing 豆 0.0分

资源最后更新于 2020-10-03 04:31:29

作者：Mark Shaw

出版社：Laurence King Publishers

出版日期：2009-01

ISBN：9781856695688

文件格式： pdf

标签： 文案 PR 广告 传媒 设计 广告文案 marketing communication

简介· · · · · ·

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providin...