Hidden Persuasion: 33 Psychological Influences Techniques in Advertising 豆 0.0分

资源最后更新于 2020-11-09 13:17:06

作者：Van Baaren, Rick; Van Leeuwen, Andrews; Van Leeuwen, Matthijs

出版社：Bis Publishers

出版日期：2014-01

ISBN：9789063693145

文件格式： pdf

标签： 消费者 心理学 广告

简介· · · · · ·

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices.

What is the secret power of these messages? How do they succeed in changing our behavior?

This book explains the psychology behind fifty effective influence techniques of visual per...