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Business Development: Customer-oriented Business Development for successful companies

Business Development: Customer-oriented Business Development for successful companies 0.0分

资源最后更新于 2020-11-09 20:37:24

作者:Andreas Kohne

出版社:Springer Vieweg

出版日期:2019-01

ISBN:9783658247256

文件格式: pdf

标签: BD 市场营销 C管理学

简介· · · · · ·

This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author’s considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in...

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目录

Business Development: role, role profile, business unit, process
Portfolio structure, management and life cycle
Resources
Target market
Market cultivation strategy
Case study
Six steps to Business Development