Designing Brand Identity: An Essential Guide for the Whole Branding Team 豆 7.1分

资源最后更新于 2020-10-25 12:22:36

作者：Alina Wheeler

出版社：Wiley

出版日期：2009-01

ISBN：9780470401422

文件格式： pdf

标签： 设计 design 平面设计 品牌设计 品牌 logo brand 商业

简介· · · · · ·

Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand...