Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands 豆 0.0分

资源最后更新于 2020-11-19 04:16:10

作者：Debbie Millman

出版社：Rockport Publishers

出版日期：2012-01

ISBN：9781592537266

文件格式： pdf

标签： 品牌 商业 美国 营销 design brand 拼了

简介· · · · · ·

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working ...